KPS3, a Reno-based creative agency, partnered with Maddie’s Pet Project to bring awareness to pets throughout the state of Nevada. Northern Nevada has record-setting save rates amongst both Cats and Dogs while the southern Nevada and the rurals have less than impressive numbers. This campaign aims to highlight the positive impact that pets can bring to any family. It includes both cats and dogs and focuses on showing that amazing animals can be adopted from shelters across the state. It also encourages people to think positively about animals and continue to support organizations around the country that provide free or discounted pet services to areas of need.