Music Is in the Air for Facebook and Instagram Users in More European Markets

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Facebook is bringing its music and related interactive video features to more markets in Europe.

Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland, the Netherlands, Norway, Romania and Slovakia, bringing the total number of countries in the EMEA region with access to the features past 30.

People in those countries can now add songs to their photos or videos on Facebook Stories and Instagram Stories by opening the camera, selecting a photo or video, clicking the sticker icon and adding the Music sticker.

Once they choose a song, they can determine which part of the song will be highlighted on their Story and add the artist name and track title. If lyrics are available for that track, they will automatically pop up, as well.

Much like other stickers, the Music sticker can be customized by changing the animation or text style, moving the lyrics around, rotating it or resizing it.

The social network’s Lip Sync Live feature—which enables people to sing along with music in videos they create—was also brought to those markets.

Once a track is selected, users can add a description and customize their video with filters or a background. Friends viewing the video will see the artist and song name, and they can tap on that to follow the artist on Facebook.

Videos with music can be added to a music section on users’ profiles, and songs can be pinned to the top of profiles, displaying the artist and title. Friends clicking on those songs can listen to a clip on the social network or tap through to hear the complete track on a streaming platform, after which they can add that song to their own profile or visit the artist’s page.

Instagrammers can add the lyrics sticker to their Stories, enabling them to add lyrics to songs in their Stories and to customize the animation and text style of the sticker.

Finally, the questions sticker for Instagram Stories also enables people to respond to questions with songs from its music library, which can then be shared to the Story.

New effects in the music format in Stories also respond to beat and sound.

Kirby wrote, “We’ve been working with music partners around the world to help people connect and express themselves through music across the Facebook family of applications … We’re excited to work together with music partners around the world to bring these features to life in new markets. We look forward to continuing to innovate together to create new ways for music to be a part of the way people share, connect and express themselves on our platforms.”

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