LinkedIn Events Relaunches: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore LinkedIn’s relaunch of Events, new LinkedIn page features, and Facebook Stories ad updates with special guests, Amanda Robinson and Michaela Alexis.

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Watch the replay of this week’s show below.

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Use the timestamps below to fast-forward to our top stories in the replay above.

  • 3:42 Facebook Introduces New Custom Templates for Stories Ads
  • 13:25 Facebook Advertisers Can Now Start Messenger Conversations With Stories Ads
  • 23:05 LinkedIn Officially Launches LinkedIn Events
  • 32:34 LinkedIn Introduces New LinkedIn Page Features
  • 41:36 LinkedIn Tests Mass Actions on Messages
  • 44:10 LinkedIn Updates Group Categories

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Facebook Introduces New Custom Templates for Stories Ads: Facebook is introducing new customizable templates that make it easier to create custom Stories ads across Facebook, Messenger, and Instagram.

Reach people in an immersive full-screen environment with creative tailored to the space, and your brand. http://bit.ly/2MlW4cd

Posted by Facebook Business on Wednesday, October 16, 2019

Facebook Advertisers Can Now Start Messenger Conversations With Stories Ads: Brands can now drive Facebook, Instagram, and Messenger Stories ad traffic to start conversations in Messenger. This feature is now available to businesses with Messenger templates set up in their Facebook Ads accounts.

LinkedIn Officially Launches LinkedIn Events: LinkedIn makes planning an in-person professional gathering easier with LinkedIn Events. With LinkedIn Events, users can seamlessly create, manage, and join professional events, invite connections, have conversations with other attendees, and stay in touch online after the event ends.

LinkedIn Events is rolling out first in English-speaking countries starting October 17, with the intention of expanding it further to non-English–speaking markets soon after that.

LinkedIn Introduces New LinkedIn Page Features: LinkedIn introduced new LinkedIn page features “that help businesses better tap into [their] organization’s most important asset… employees.” These include Employee Notifications, Kudos and Team Moments, a personalized Completion Meter, and Content Suggestions.

LinkedIn Tests Mass Actions on Messages: It appears that LinkedIn is testing the ability to manage multiple LinkedIn inbox message threads in batches. This new feature was spotted by reverse-engineering expert Jane Manchun Wong.

LinkedIn Updates Group Categories: LinkedIn group admins were sent a notice detailing an upcoming change to how the platform labels its groups. LinkedIn is changing group types to Listed and Unlisted, as opposed to the current Standard and Unlisted. This update was shared by Matt Navarra.

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