Today, Wunderman Thompson New York (a WPP agency) announced their new campaign, Delivering Jobs, in partnership with the Entertainment Industry Foundation (EIF) and their partners, Autism Speaks, Best Buddies, and Special Olympics. The goal of the campaign is to forge pathways to one million employment and leadership opportunities for the Neurodiverse community by 2025.
There are more than 6.5M+ people who are Neurodiverse in the United States, 81% (18+) of which do not have a paid job. To raise awareness and drive change, Delivering Jobs sheds light on this community, their value in the workforce, and their untapped potential. The campaign aims to reframe the issue and change the narrative about people with Neurodiversities.
The Delivering Jobs campaign lives across multiple touch-points including a PSA, Times Square takeover, digital, social, print, and other out-of-home. The executions across the campaign embrace the vast skill sets of people who are Neurodiverse, shifting the focus from their perceived inabilities to their undeniable capabilities.