Created by Boulder-based agency, Fortnight Collective, the spot literally packs a punch and shows us how much harder CBD works for your body when combined with other natural ingredients. Battling it out in the ring, CBD teams up with omegas, terpenes, and ashwagandha (all fighters in the ring!) to take on stress in this fun spot. Unlike other CBD brands that only offer CBD, HempFusion adds in other natural ingredients to create products that specifically help with stress, sleep, and energy – adding up to a better day for you. The campaign consists of elements such as video, OOH, radio, experiential, and a national podcast series.