Facebook Page Verification: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes to verification badges, scheduling, and organic impressions for Facebook pages with special guest, Gavin Bell.

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Watch the replay of this week’s show below.

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About Our Special Guest

Gavin Bell is an award-winning expert, vlogger, and speaker on Facebook advertising and funnel-building. Follow Gavin on Facebook to learn more about him.

Use the timestamps below to fast-forward to our top stories in the replay above.

  • 4:33 Facebook Removes Gray Verified Badge From Pages
  • 12:02 Facebook Removes Post Scheduling for Pages
  • 23:12 Facebook Changes How Organic Page Impressions Are Calculated
  • 27:58 Facebook Opens Search Ad Placements to All Advertisers
  • 35:53 Pinterest Adds New Home Feed and Pin-Level Controls
  • 41:10 Pinterest Releases New Pin Format
  • 43:21 Pinterest Is Testing Emoji-Like Reactions for Video Response

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Facebook Removes Gray Verified Badge From Pages: Facebook will be removing the gray verified badges meant to show page authenticity starting on October 28. Marketing Land reports that page owners should begin seeing notices on their page this week.

In a related note, Facebook is notifying Business Manager users to verify their business information by November 7. This update was shared by Dennis Yu on his Facebook page and can also be found on the Social Media Examiner Facebook page. It appears this update is being extended to pages with large audiences in the U.S. or running political and issues content.

Facebook Removes Post Scheduling for Pages: Although it was initially thought to be a bug, Mari Smith now confirms that Facebook page admins can no longer schedule page posts without access to Creator Studio, Publishing Tools, or Business Manager. Mobile users can also use the Facebook Page Manager app to schedule posts.

Bug With Scheduled Facebook Posts? Use Creator Studio!

If you’ve noticed a bug when trying to schedule your Facebook page posts, you’re not losing your mind! 🤪 Facebook wants Page owners to use Creator Studio more and more. The schedule feature works no problem in Creator Studio. 🖥 (On desktop, go to the top navigation, 4th button. OR, if you don’t see Creator Studio in your top navigation, you may need to click on More > Publishing Tools > look to the menu bar on the left… under Tools, you should see Creator Studio there!)

Plus, remember you can now also schedule your Instagram feed and IGTV posts inside Creator Studio!

Here’s a quick guide.

📲UPDATE: to schedule your FB business page posts natively on mobile (without using a 3rd party app), definitely get the Pages Manager app. It still has the schedule option. (Whereas, regular FB mobile app no longer has the schedule option.)
🍏 Apple: https://apps.apple.com/us/app/facebook-pages-manager/id514643583
🤖 Android: https://play.google.com/store/apps/details?id=com.facebook.pages.app&hl=en_US

Posted by Mari Smith on Monday, September 9, 2019

 

Facebook Changes How Organic Page Impressions Are Calculated: Between October 16 and October 28, Facebook is rolling out a change to how repeat organic page impressions are filtered and calculated. This change is intended to better align with the methodology used to calculate Facebook ad impressions.

This news was first announced by Matt Navarra, who shared the exact email sent from Facebook to page admins in a tweet.

Facebook Opens Search Ad Placements to All Advertisers: After testing search ad placements in the news feed and Marketplace for the past year and expanding it to more advertisers in July, Facebook announced it’s rolling out these ad units more broadly to all advertisers.

Facebook reports that the search ad placements will appear on mobile in results for search terms that have commercial intent such as searches for eCommerce products, retail, or auto.

Pinterest Adds New Home Feed and Pin-Level Controls: Pinterest is “making it easier than ever to control the recommendations you see in your home feed with a new home feed tuner and Pin-level controls.” These new features are available globally and across platforms.

Pinterest is making it easier than ever to control the recommendations you see in your home feed with a new home feed tuner and Pin-level controls.

Pinterest users can now review the boards, topics, followed accounts, and recent history that contribute to their recommendations. They can also make tweaks that keep their feed relevant and inspiring.

Pinterest Releases New Pin Format: Pinterest appears to be rolling out an updated pin format that includes minor functional tweaks, separates each pin element more specifically, and highlights what to do with each pin.

The new pin format was originally reported by reverse-engineering expert Jane Manchun Wong, who initially spotted it this past April.

Pinterest Is Testing Emoji-Like Reactions for Video Response: Fresh from rolling out reactions for group boards late last month, Pinterest appears to be testing quick emoji responses for videos posted on the platform. This update was spotted by reverse-engineering expert Jane Manchun Wong.

Other News Mentioned

 

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