Ambitious Droga5 takes client Rustlers to the movies

Droga5 London is winning quite a reputation for trying something different and a 72-minute German art house film, ‘The Seas Between Us,’ for burger brand Rustlers is certainly that.

Apparently it’s the 150th anniversary of the invention of the hamburger – in Hamburg strangely enough – well it might be. Someone had surely made meat patties before.

Here’s the trailer for what seems to be a dynasty-type effort, with Mr Hamburger on his death bed.

CCO David Kolbusz gets second billing after director Katharina Behrens.

No idea if it’s any good or will do that much for Rustlers but it’s brave and different from Rustlers and its energetic agency, now doing what David Droga surely intended when he set up shop in London.

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