Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.
Ikea’s First UK Holiday Ad Is a Hilarious Rap About How Your Apartment Is Crap
Christmas ads, almost without fail, deliver a heartwarming holiday message about love, charity and family. Ikea did not get memo. Its first UK holiday ad produced a memorable rap about why your apartment needs a facelift. The 90-second “Silence the Critics” spot is set to a custom rap track recorded in the style of Britain’s grime genre by artist MC D Double E.
Why Little Caesars Sent Its $200 Million Creative Account to McKinney
How do you follow the creative goofiness of Barton F. Graf? McKinney is about to find out after Barton F. Graft closed down, leaving its clients looking for new agency partners. Little Caesars was looking for an agency that could act as a strategic partner, demonstrate breakthrough creative in an integrated campaign, permeate pop culture and be a good cultural fit for Little Caesars.
Designers Side-Eye Facebook’s New Corporate Logo
We asked 12 designers what they thought of FACEBOOK’s new corporate logo. The results? Split. Four liked. Four disliked. Four were meh. Why was it disliked? It’s confusing, it looks like it’s shouting at us, it doesn’t distinguish itself and it’s not unique.
These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years
At the ANA Multicultural Conference Marketing & Diversity Conference, P&G’s Marc Pritchard revealed a handful of ads from the past couple years that succeeded at reaching a multicultural audience. The ads were graded using a tool that identifies the effectiveness of cultural relevance to show how advertising inclusivity resonates with a diverse audience and gauge the impact it has on brand loyalty, purchase intent and sales. The ads ranged the beloved “Love Has No Labels” campaign to Gillette’s “Nothing Comes Easy” campaign.
Best of the Rest: Today’s Top News and Insights
- Megyn Kelly Interviews Former ABC Producer Ashley Bianco, Fired by CBS for Allegedly Leaking Amy Robach Tape
- Pop TV’s Schitt’s Creek Pop-Up Adds Tickets Thanks to State Farm
- Norah O’Donnell and Elizabeth Palmer Were Fêted This Week
- Microsoft Warns Its Advanced Chatbot Might Say Offensive Things
- OpenAI Releases Fake Text AI Initially Deemed Too Dangerous Into the World
People have a lot of compulsions, some obviously less healthy than others. Where does Twitter addiction fall on that scale? That probably depends on who you follow and how often you’re willing to wade into arguments with strangers.
How Do You Build a Culture Where Experimenting and Failing Is Accepted?
Brett Craig, CCO, Deutsch LA
You have to lead with resilience. Because even more than pure talent, I believe dogged perseverance is a creative’s greatest asset. The reality is, you will have far more failures than successes. For every 30 ideas, you’re lucky if you make one. A creative’s career is really a series of conceptual misses punctuated by the occasional hit. So, overcoming these “tough moments” when you fail to hit the target, is actually the job description. Any other expectation coming into this business is naïve and will set you up for a lot of disappoint and, likely, early burnout.
Chamie Baldwin, chief strategy officer, Burns Group
Approach every task with a beginner’s mind. Having that mindset tosses out preconceived notions of “that didn’t work last year” or “no one else does it that way.” There isn’t a right or wrong answer…only a fresh perspective. Encourage your teams to solve an issue and then flip it on its head and solve it again—but through a different lens. I like using this analogy: emphasize the shots on the goal vs. the winning shot. When the entire agency works this way, no one thinks “I’ve failed”…but rather “I’m trying something different.”