Hennessy is officially welcoming global artist Maluma to its family with the launch of two new ads, bringing to life the spirit of the brand’s “Never stop. Never settle.” mantra for Latinx audiences.
The new spots champion and celebrate cultural diversity through family, style and of course, music. The creative is built on the idea that when minds from different communities, creative disciplines and subcultures come together, the rhythm of culture beats new ideas. By mixing styles from across the globe, Maluma and Hennessy are putting their own spin on a rhythm that keeps moving into the future.