ArcNet is an integrated career development ecosystem, which includes job market, certification and recruitment services. When entering the market there was a need to create a video ad designed to build awareness around the Company as well as to intrigue and attract their target audience. Doping Creative Agency’s commercial created for ArcNet was a journey showing company’s core values and privileges. The ad describes how the platform is built and how it creates efficient career management and reputation building ecosystem eliminating major problems in the online job market. It also shows that the career development platform uses power of block chain and AI providing transparency and trust.