Unicef: In Our DNA

Unicef Integrated Ad - In Our DNA
Unicef Integrated Ad - In Our DNA

To celebrate the 30th anniversary of the UN Convention on the Rights of the Child, UNICEF teamed up with the Norwegian ad agency Hausmann and found a way to ensure that the important document is stored for the foreseeable future: It is now the first document to be officially stored in DNA and placed in the safest place on earth – in the permafrost at Svalbard.

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