Contrapunto BBDO scores with change of tack for Spain’s Christmas Lottery

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Spain’s Loteria de Navidad (Christmas Lottery) is also known for its ads, recently featuring some winsome albeit effective animation.

Contrapunto BBDO in Madrid is taking a different tack this year, which we might call reluctant reality. Dad feels obliged to give his lottery ticket to the new boyfriend (who’s sweetened the pill a bit some with some decent wine.)

Memo to the UK’s National Lottery and adam&eveDDB: best to leave winning out of it sometimes.

Beautifully done. Is is that Christmas 9 we’ve been looking for?

Sorry to be mean – MAA creative scale: 8.75 (although we might upgrade it later.)

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