Hanes: A Classic Fit

Hanes Print Ad - A Classic Fit
Hanes Print Ad - A Classic Fit

In this campaign for Hanes, the client is asking to persuade the target audience that Hanes is a classic American brand that has a timeless presence that generations of people trust to wear and feel comfortable wearing it. My Approach is to use visual metaphor to incorporate Hanes products with some of the other American household names, showing that Hanes is not only just as classic, but it also fits the customers well.

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