Central Department Store: Don't Die Till That Day

From shoppers’ insight that nothing could stop their determination to shop at the best sales event of the year, nothing even the death itself. The commercial intentionally use “die” or “death” in social context such as costume malfunction, intimate lift incident, or commit a career suicide. And of course yes, those things can’t bring us dead!

Video of Central Midnight Sale #DontDieTillThatDay

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