Our client, The Insurance Brokers Association of Canada, has partnered with the Canada Safety Council on a Distracted Driving awareness campaign. The creative assets are for social channels. We develop a GIF that leverages the familiar incoming text icon, turning it into a streetlight. But text messaging is only part of the problem. Eating while driving is also a culprit, and we have developed a second execution that tackles this. All creative leads to tips on the Canada Safety Council website.