Bigbox: The Christmas' heroes

Bigbox -experience gift company- and Gut agency launched a campaign to honor the Santa´s labor union. The campaign gives recognition to those in Argentina who wear a Santa Claus suit in summertime with 100 ºF just to make kids happy. There is a group of gentlemen who has a regular work during 11 months and during December they decide to change it to help Santa in shopping malls, supermarkets and events. The idea was to offer this group of professional Santas the experiences that usually people benefit when receiving a Bigbox, so they can also enjoy the starting of a New Season.

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