Some brand partnerships don’t make sense. This isn’t one of them. Land Rover USA and US Ski & Snowboard are a natural fit. Land Rovers are exactly what elite US athletes need to get to the slopes no matter the conditions. It’s the official car of those who play hard in the wintertime. In this spot, one of 6 in the campaign to announce the sponsorship, US alpine skier Bryce Bennett and US freeskier David Wise enjoy the heated massage seats in the Range Rover Velar. Maybe a little too much.