Popeyes announced today that it has partnered with UglyChristmasSweater.com to create the perfect seasonal attire for the dedicated poultry fiend in the family: a bright orange, chicken sandwich-themed holiday sweater.
Building off of a big year on social, Popeyes is looking to prolong the wave of popularity that was sparked by a new chicken sandwich and a simple August tweet in response to Chick-fil-A’s own sandwich promotion.
They were also propped up by a star-studded cast of marketing professionals, from Burger King’s global CMO Fernando Machado (two-time Adweek Brand Genius Honoree and last year’s Grand Brand Genius) to a team of social wizards at GSD&M led by Angela Brown.
Popeyes also tapped into a dedicated fanbase on Black Twitter, credited as the real engine behind the Popeyes sandwich craze.
A Twitter siege led to a nationwide shortage of Popeyes sandwiches. When the sandwiches were restocked on Nov. 3 after a two-month drought, customers lined up to return to or weigh in on the debate.
But the chicken chain isn’t the only company touting branded attire. The sandwich sweater is the latest in a growing trend of these novelty brand wearables. From Oreo to Miller Lite, there’s a whole slew of branded ugly Christmas sweaters. And in case you’re not team Popeyes in the whole chicken sandwich debate, Chick-fil-A is also selling branded holiday wear.
The Popeyes chicken sandwich sweater costs $44.99, and the chain is warning you this time: Supplies are limited.