Hertog Jan: The Digital Ageing Cellar

Introducing Hertog Jan’s Digital Ageing Cellar: a website that literally takes six years to explore and age, just like a bottle of Grand Prestige. From now on every bottle of Grand Prestige comes with an immersive 6-year masterclass to prepare both the bottle and the senses for the ultimate flavour experience.

Beer lovers register their bottle and discover how to perfectly store it at home. Then it all comes down to patience. Each year you unlock a new content chapter with master brewer Gerard, the face of the brand’s craftsmanship, explaining the evolution in your beer’s flavour. After 6 years, when it’s time to open the bottle, Gerard gives you tips on the best way to enjoy the aged beer.

The Digital Ageing Cellar is a brand content platform disguised as a service platform. The ageing experience that comes with Grand Prestige is how we get beer lovers interested, the 6 year long content distribution is how we keep them engaged with the brand.

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