There is a big issue surrounding online shopping: Most people feel uncomfortable paying online with their credit cards! This Christmas, Mercado Libre and Sancho BBDO will tackle this issue head-on by converting cash from their pockets into the biggest Christmas e-commerce catalog of Latin America. Individuals will be able to scan their cash using their cellphones and discover their exact worth in Mercado Libre, facilitated by an algorithm from Facebook. This new platform will also increase the cash monetary value and allow access to better products in the online catalog. This Christmas Mercado Libre will be in everybody’s pocket creating new online market avenues across Latin America and ultimately fulfilling the goal of the brand: Access for all to the world of online shopping.