Thai Health Promotion Foundation: Bok Choy

How to encourage people consuming nontoxic vegetable? Not only keep washing them, Leo Burnett Bangkok and Thai Health Promotion Foundation (ThaiHealth) found the right way to consume vegetable safely and correctly. A safe way to consume organic vegetable is to eat in a its farming season. When it’s off-season, farmers use chemical fertilizers in order to accelerate natural growing process. Some fertilizers contains toxic chemicals, which leads to a contamination to vegetable that we regularly consume. To make Thai people aware of this fact and eat non-hazardous vegetable, this film encourages consumers not to offer off-season vegetable dishes to people you really care for, even though they desperately ask for it. Therefore we aim that this campaign will stop consumers from buying off-season vegetables, and farmers will discontinue cultivating them for good.

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