Snapchat Expects 34 Million of Its U.S. Users to Get New Phones This Holiday Season

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The white ghost with the yellow background will soon be haunting millions of new devices once holiday gifts are unwrapped.

Snapchat said it expects 34 million of its users in the U.S. to get new phones this holiday season.

The company added that U.S. Snapchatters spent an extra 280 million hours on the messaging application during past holiday seasons.

According to data from App Annie, Generation Z spends an average of 3.7 hours per app, per month, spanning 150 sessions, or 55% more sessions than older generations.

Snapchat said more than 60% of its users in the U.S. were likely to tell friends or family about apps they liked, while over 40% download one to five apps per week.

More than 46 million U.S. Snapchatters use apps to make purchases at least once per month, while nearly one-half have spent more than $5 on in-app purchases over the past month and over 12 million have spent more than $50 in that fashion.

Snap Inc. vice president of advertiser solutions, emerging Dominic Rioux said in an email, “We’ve spent the last year at Snap building powerful ad tech and optimization features for direct response marketers. With tens of millions of Snapchatters about to unwrap new phones, it’s the perfect time for app install marketers to engage our massive, difficult-to-reach millennial and Gen Z audience.”

Snapchat highlighted U.K.-based mobile-only Starling Bank, which said optimizing its campaign on Snapchat toward app purchases, or people most likely to download and make purchases, led ton Snapchat driving 17% of all of its paid installs at a 61% lower cost per install.

The company also said mobile app and social marketplace Depop saw 77% lower cost per acquisition on Snapchat compared with other channels.

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