Problem: The socially conscious millennials want to change the world. But most can’t afford or are too lazy to donate. But, what if helping those in need became as easy as subscribing for a ‘free trial period’ on online platforms? Solution: Sine most online websites have an option to pay via PayPal, we introduced an initiative – Donate Your Trial. Instead of availing free trial period, users now paid from the first month onwards. Money collected in the form of free subscriptions was directed towards an NGO’s mission of their choice. Donate Your Trial website allowed users to track their donations, and learn about our initiative. We made it convenient for millennials to make a social impact by doing absolutely nothing.