UNILAD is exhibiting real blood in Central London, as it calls on the newly-elected government to change discriminatory blood donation policies currently in place. This out-of-home campaign is the second phase of its #BloodWithoutBias initiative, developed in partnership with FreedomToDonate and creative agency ELVIS. The blood exhibited was donated by gay and bisexual men at UNILAD’s Illegal Blood Bank on 23rd November 2019 as a display of defiance against the three-month deferral period. This policy restricts sexually active gay and bisexual men from donating unless they abstain from sex for three months. The healthy blood, which cannot be used to save lives due to the existing policy, will be displayed outside parliament, at Piccadilly Circus and on Oxford Street amongst other locations, on Wednesday 18th December 2019.