Lima Airport Partners: A curious suitcase

At YoupanquiBBDO we started a new trip with Lima Airport Partners and our first stop was Christmas. And it is at Christmas, a season where we are more predisposed to watch and listen to stories, which is why we find a great opportunity to tell the new purpose and positioning of LAP: Our Destination is You. Through a brief 3-minute short, we tell the story of a curious lost suitcase that must reach its destination. With this story we want to show that LAP’s main destination is always to make passengers feel good inside the airport.

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