ATG is the leading betting company in Sweden with a long tradition of handing out major sums on horse racing. Since the beginning of 2019 the swedish market is open for competitors to offer horse betting. With the forward leaning concept Expect more, the brand always aims to challenge current standards in the sportgaming industry. The purpose with this particular campaign, created by agency Åkestam Holst Sweden, is underlining the fact that ATGs horses delivers more than you can expect in term of big wins. They are actually so happy for it that it calls for an opera duet and a Japanese romantic hit from the 60s.