72andSunny’s Nic Owen Steps Down, Continuing String of Leadership Departures at Agency

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Nic Owen, president and partner at 72andSunny Amsterdam, has announced that he’s left the agency after a seven-year run to spend more time with his son.

His departure follows two others at the MDC Partners-owned agency, which has offices in New York, Los Angeles, Amsterdam, Singapore and Sydney. Justine Armour, who’d served as executive creative director at 72andSunny New York, left last month to join Grey New York as chief creative officer. Keith Cartwright, who left Butler, Shine, Stern & Partners in 2017 to join 72andSunny Los Angeles as executive creative director, also stepped down in December.

In a LinkedIn post, Owen said he made the “wisest and stupidest decision” of his career in August when he made the decision to resign from 72andSunny, the company he helped “build here in Amsterdam and a little bit around the world too.” He pinned the decision on wanting to “take a break and become a full-time dad” to his 15-month-old son Oscar.

“I felt I would never get this time back, so decided to pack it all in and focus on him, my wife and myself,” he wrote. “Apart from pointing at birds and planes and chasing geese all around Amsterdam’s parks, I wanted to look inside myself a little bit. I’ve been so focused on work, I probably could have got to know myself a bit better. This time will hopefully provide the space to work out some stuff and iron out some kinks, safe in the knowledge I’ll never really understand anything.”

He went on to commend 72andSunny Amsterdam for its many accomplishments under his leadership, including winning global creative duties for Unilever’s Axe and Audi, as well as launching its own rainwear brand.

Owen, whose last day at the agency was Dec. 31, first joined 72andSunny Amsterdam in 2013 as managing director, and became partner in 2017. Prior to joining 72andSunny, he served as Anomaly’s head of account management.

“Over the last seven years Nic Owen has been a force of creativity, growth, and fearless leadership,” Matt Jarvis, CEO and partner at 72andSunny, said. “He’s an inspiration to us and although we aren’t working together now, he will always be part of our 72andSunny community. We’re thrilled for him and his family to get a little down time and are eager to see what he’ll do next—we know it will be big.”



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