Bloomberg and Trump in the Super Bowl; BK’s Latest Clown Troll: Wednesdays’ First Things First

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Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Super Bowl 2020 Ad Tracker: All About the Big Game’s Commercials

The two big additions to our Super Bowl tracker today were the positively presidential: First, the campaign of billionaire and former New York mayor Michael Bloomberg, who is running for the Democratic nomination for president, confirmed that it had purchased a 60-second spot in the Big Game. The news was first reported by The New York Times. A Bloomberg campaign spokesperson said that they’d bought the spot to one-up Trump, who was rumored to have locked down a 30-second ad. But within hours, Politico broke the news that Trump’s campaign had also purchased 60 seconds of airtime during the Super Bowl. And just like that, a politics-free game of good old American football is out of the question.

In simpler news, Olay and SodaStream are also back in the game. This’ll mark Olay’s second year making an appearance, and SodaStream’s first in six years.

Read more: Keep checking back in on our Super Bowl ad tracker this month to get the latest!

Burger King Gives Bronx Residents Free Whoppers for Tolerating the ‘Joker Stairs’

The latest in a series of stunts to troll clowns (and by proxy, McDonald’s), Burger King launched a promotion yesterday offering free Whoppers to Bronx residents. As it turns out, costumed lovers of the new Joker film have been flocking to the staircase at Shakespeare and Jerome Avenues—which Joaquin Phoenix’s character dances down during the movie—to snap photos. In solidarity with all those irritated by clowns and clown imitators, Burger King teamed up with Uber Eats to offer free Whoppers to anyone who lives in the Bronx. The promotion came from Burger King’s agency partner, David, and was timed with the retail release of Joker on disc.

Read more: In video and print promos, Burger King commiserates with folks in the Bronx: “We know clowns can be annoying.”

Airlines Are Offering Carbon Offsets to Combat ‘Flight Shame’

In the wake of Greta Thunberg’s climate activism and Europe’s flight-shame movement, airlines have found themselves in a bit of a marketing pickle. And for good reason: Airlines make up 2.4% of the world’s carbon dioxide emissions, according to the International Council on Clean Transportation. (That’s up 32% in just five years.) By 2050, it’s expected to triple. In an attempt to face those facts and keep an increasingly climate-concerned population from feeling too bad about vacations and business trips requiring flights, some airlines, like Delta, Norwegian and United, have begun to offer travelers an option to offset the carbon cost. Others, like EasyJet and JetBlue, have pledged to pay for the offset themselves.

Read more: According to a travel industry analysis company, more than 59% of millennial and Gen-Z travelers in the U.S. and U.K. said “it was important to me to choose a travel business that prioritizes environmentally sustainable business practices.”

Yum Brands Enters Fast-Casual Category With Purchase of The Habit Burger Grill

The owner of KFC, Taco Bell and Pizza Hut getting into the fast-casual game with the acquisition of restaurant chain The Habit Burger Grill. Founded in 1969 in Santa Barbara, Calif., Yum’s new acquisition competes with burger joints like Shake Shack, Five Guys and In-N-Out Burger. It was named Best Regional Fast Food in USA Today’s 2019 Best Readers’ Choice Awards, and has more than 270 restaurants in 13 states, including California, Arizona, Utah, New Jersey, Florida, Idaho, Virginia, Nevada, Washington, Maryland, Pennsylvania, North Carolina and South Carolina, plus seven locations overseas.



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