Somehow or other Boots is still with us on the struggling British high street although it looks urgently in need of a retread. But people still need pharmacies..
Ogilvy took over the reins from Mother a couple of years ago – Boots didn’t want to move but its owners did a Davos WPP deal – since when it’s been a bit iffy.
But this is better, promoting its opticians business with a faux Italian fashion film.
Good end line too, simple and to the point.
MAA creative scale: 7.5.