NFL Teams With H&M to Offer Branded Gear Outside of the US

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Swedish fast-fashion giant H&M is partnering with the National Football League to offer branded gear to customers beyond American fans, according to the retailer.

“H&M is extremely excited to offer fans outside the U.S. the opportunity to purchase NFL-licensed products,” an H&M spokesperson said.

On H&M’s website, a variety of jackets, T-shirts and sweatshirts carrying the NFL logo are available as of today.

As widely reported, the deal between the NFL and H&M was brokered by IMG. NFL-branded products will be sold in more than 20 countries, including China, Japan and the U.K.

The NFL and IMG did not respond to a request for comment by the time of publication.



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