“H&M is extremely excited to offer fans outside the U.S. the opportunity to purchase NFL-licensed products,” an H&M spokesperson said.
On H&M’s website, a variety of jackets, T-shirts and sweatshirts carrying the NFL logo are available as of today.
As widely reported, the deal between the NFL and H&M was brokered by IMG. NFL-branded products will be sold in more than 20 countries, including China, Japan and the U.K.
The NFL and IMG did not respond to a request for comment by the time of publication.