App Annie: Messenger From Facebook Led Worldwide App Downloads in 2019

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Mobile data and analytics company App Annie released its The State of Mobile in 2020 report, which offers a review of the mobile ecosystem in 2019.

The report found that there were 204 billion worldwide application downloads in 2019, a new annual record. The average user spent three hours and 40 minutes per day on mobile in 2019, a 10% year-over-year increase and a 35% jump since 2017.

App Annie ranked the top apps worldwide by monthly active users in 2019 (on iPhone and Android combined), and it found that WhatsApp was the No. 1 app in 2019, followed by Facebook, Messenger From Facebook, WeChat and Instagram.

App Annie

When looking at worldwide app downloads in 2019 (for iOS and Google Play combined), Messenger took the top spot, followed by Facebook, WhatsApp, TikTok and Instagram.

App Annie

For the U.S. specifically, Facebook, Messenger and Amazon were the top three apps in 2019 by MAUs across iPhone and Android combined.

App Annie

In the U.S., Messenger was the top app of 2019 by downloads (combining iOS and Google Play), followed by TikTok and Instagram.

App Annie

Diving deeper into social apps, App Annie found that 50% of time spent on mobile is spent in the “Social and Comms” category. Users spent 25% more time in Social and Comms apps worldwide in 2019 than in 2017.

App Annie also highlighted the success of TikTok in 2019. The report said, “Global time spent in TikTok grew 210% year-over-year in 2019, both from expanding user bases and increasing time spent per user.” According to the report, users in China accounted for eight out of every 10 minutes spent in the TikTok app in 2019.

Finally, the report measured year-over-year growth in iOS and Google Play downloads and ranked the top “Breakout Social Apps of 2019.” In the U.S., the top five breakout social apps were YOLO: Q&A, TikTok, Life360 Family Locator, Hily and Profoundly: Anonymous Chats.

App Annie

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