Google began rolling out a new shopping experience for search users on mobile browsers. The feature will allow users to search for clothing, shoes and accessories and see products from different stores in a new section in their search results.
For instance, if users search for “down jackets,” Google will highlight popular products from different stores that match their query.
Users can tap a product’s image to see stores that carry it, as well as pricing information and product reviews. They can also see similar products they may be interested in learning more about.
In a blog post, Denise Ho, group product manager for Google Shopping, said, “To make this feature possible, Google indexes and organizes products from over 1 million online shops and updates this information regularly. Just as we don’t charge sites to be part of the Google search index, participating retailers appear in this new feature for free. Retailers can learn more about what types of products are eligible to appear in this shopping experience on search.”
Ho said Google will “look to expand this feature to more queries, categories, devices and products” in the future.