99: Risks won't be that obvious

99 Print Ad - Risks won't be that obvious

99 is an urban mobility app, very similar to Uber, here in Brazil. This campaign announces the new Danger Zone Warning system for drivers, a functionality that informs drivers about crime areas, especially at night. The campaign is illustrated by referencing movie scenes where danger was obviously imminent. Unlike the movies, risks in real life certainly won’t be that evident.

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