AXA: Reflections

The campaign shows six people with different backgrounds, who want change in their lives but are afraid to talk about it to their loved ones for fear of rejection.

Adam wants to leave his job but he’s never spoken about this project to anyone.
Ginette wants to sing but she keeps it to herself.
Eden took a big decision that changed his life. He never found the opportunity to thank those who supported him.
Fatima wants to get married to her boyfriend but she doesn’t dare to tell him.
Geneva wants to leave her company and start a new life.
Midori has discovered a new side to herself.

We asked them to face up to themselves in a mirror and explain their doubts and fears. But, there’s a twist and their lives will never be the same again. With “Know You Can’, AXA launched a signature that encouraged people to have faith in their goals certain in the knowledge that their partner AXA, was there to help them every step of the way.

Video of AXA Reflections – Adam’s Portrait
Video of AXA Reflections – Eden’s Portrait
Video of AXA Reflections – Fatima's Portrait
Video of AXA Reflections – Geneva’s Portrait
Video of AXA Reflections – Ginette’s Portrait
Video of AXA Reflections – Midori’s Portrait

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