“Le Petit Monde du Grand Paris” is a global advertising concept that highlights and addresses future Great Parisians. The idea: Paris is growing, but everything is becoming more accessible. Your life is transformed. Paris is getting bigger in terms of space, but smaller in your mind. This concept is available in several series: – Les Petits Moments, the global series that redefines the little moments of life – Les Petits Plaisirs, which is based on the future insights of Greater Paris – Les Petits Mots, which highlights the tone, which is aimed directly at the Grands Parisiens, in a closer, more intimate way.