P&O Ferries: Brexit Reassurance Campaign

P&O Ferries Outdoor Ad - Brexit Reassurance Campaign
P&O Ferries Outdoor Ad - Brexit Reassurance Campaign

P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU.

The campaign aims to approach the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it is business as usual. After all, P&O Ferries has been connecting the UK to EU for over 180 years. The ads aim to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings.

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