Again this year, Havas Montreal was mandated to develop a fresh new campaign for Sloche, Couche-Tard’s popular iced beverage. In fact, Sloche is so popular that we featured monsters that only had eyes for this delicious beverage. Our biggest challenge was to deliver high-quality visuals while keeping within budget. The campaign had to run on several different platforms and formats, so our design had to be flexible in order to accommodate all the variants. We also met the challenge of aligning our creative vision with that of the Shed artists responsible for the creation of the two visuals. We had a very clear idea in mind, and it took a few discussions to find the perfect direction for the project. Both visuals were used on social media (Facebook and Instagram) as well as in stores. Each piece came in different formats adapted to the space available on the various platforms.