Few summers are so remarkable to deserve a title, but the Brazilian summer of 1987 became ‘The Summer of the Cans’, after thousands of cans containing 1.5 kilos of high-quality pressed marijuana surfaced along the hippest beaches of Rio and Sao Paulo.
Now, 11:21 and Rio Carioca Beer are bringing back the summer of the cans 2020 version, on the campaign for the new Rio Carioca beer can. The 1987 fact inspires the 1980’s style of the ads. Rio Carioca Beer is known for its humorous and opportunity campaigns mocking politicians mostly. And now they bring back this urban legend in Brazil that is the summer of the cans.