Miami Ad School: Bribe Your Brain

Miami Ad School Print Ad - Bribe Your Brain
Miami Ad School Print Ad - Bribe Your Brain

WKUP is a small coffee shot by Melitta. As opposed to a typical energy drink, WKUP is made with all-natural caffein and, even though it’s only a 90ml shot, it is as strong as a double espresso. The campaign, ‘Bribe Your Brain’ was created to talk to connect with the target audience using everyday, relatable scenarios.

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