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Latest Super Bowl News: Mr. Peanut Is Dead
Last year, Bud Light and HBO shocked Super Bowl viewers by killing off an iconic character, the Bud Knight. Not surprisingly, the Bud Knight lived to see another ad in a new campaign months later. For Super Bowl 54, Planters is going the same route. In a pregame spot revealed Wednesday, Mr. Peanut meets his tragic end at the ripe old age of 104. He sacrifices himself after the Nutmobile crashes, saving the lives of actors Matt Walsh and Wesley Snipes. His funeral will be the focus of the spot, which VaynerMedia is behind.
More Super Bowl news:
- Hard Rock International is tapping Michael Bay to create what it’s calling an “epic” ad. We’ll set the over/under of explosions in this 60-second spot at nine.
- Little Caesers is making its Super Bowl debut with a spot featuring Rainn Wilson from The Office. In the teasers, Wilson can’t handle the pizza chain’s new delivery service.
- Tracee Ellis Ross will channel The Shining in an ad for Mountain Dew. The Black-ish star will promote the brand’s zero-sugar variety.
- Bill Nye will take center stage in SodaStream’s Super Bowl ad, which focuses on sustainability. The big reveal in the ad will remain a secret until the spot airs.
To stay on top of all Super Bowl related news, bookmark our Super Bowl tracker, which is filling up quite quickly as we close in on the Big Game.
Hallmark Channel Chief Bill Abbott Exits Following Same-Sex Wedding Ad Controversy
One month after Hallmark pulled wedding planning brand Zola’s ads featuring a same-sex kiss, Bill Abbot, the Crown Media Family Networks president and CEO for 11 years is out. He oversaw the rise of one of cable TV’s most successful promotions: Hallmark’s Countdown to Christmas. The event’s ratings have more than doubled over the decade, propelling Hallmark to No. 1 among all cable networks in the fourth quarter among women 25-54 since 2016. And ad revenue for the franchise has tripled over that same period.
Gap CMO Alegra O’Hare Steps Down Less Than a Year After Appointment
After a tumultuous year that included tumbling stock prices, the departure of CEO Art Peck and an abandoned attempt to spin off Old Navy into its own separate company, Gap cut ties with CMO Alegra O’Hare. She took on the role in February 2019 after a decade of success at Adidas. While her time at Gap was short, she left her mark on the brand, creating campaigns centered around iconic Gap products like its signature logo hoodie and classic jean styles.
Isaiah Mustafa and Old Spice Reunite 10 Years After ‘I’m on a Horse’
Old Spice brought back Isaiah Mustafa for its latest campaign…and got overshadowed on social media by the aforementioned death of a famous legume. The new spots feature Mustafa as his classic character, but this time around he plays the father of a high school boy who doesn’t share the same grooming habits as his father. Luckily for the father-son duo, Old Spice has a product for everyone in the ads.