Breast cancer. It’s a scary thought, right? Especially when 1 out of 8 women are diagnosed with it. Breast cancer is more likely to be successfully treated if detected early, so, we created a campaign which raised awareness about this fact, and educated women on how to perform checks on themselves. But most importantly, we made it simple and relatable by using food as an analogy, and took it into a less intimidating environment that made it a lot less fearful…the kitchen.