Jow: What?

The film, directed by Carl Sundemo, shows the unusual encounter between the Jow application (colourful and imposing) and people unfamiliar with the service. The application, created in 2017, gives ideas for meals according to one’s culinary preferences, adds the ingredients directly into an online shopping basket and delivers it all to the home (via Monoprix, Auchan, E.Leclerc, Chronodrive and Carrefour).

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