The professional network debuted Elevate in April 2015 as a way for companies to encourage employees to curate and share company content and to measure the effectiveness of those efforts.
Senior director of product management Rishi Jobanputra said in a blog post that when a page administrator posts on a LinkedIn page, 30% of engagement comes from the company’s employees, who are 14 times more likely to share that content, as opposed to other content on the professional network.
Jobanputra added that thanks to the integration, admins can engage the entire organization via the LinkedIn platform, rather than only Elevate seat-holders, and they will still be able to curate unique content, broadcast it to employees and measure engagement.
LinkedIn’s core Elevate technology will be available in pages by December, at which point the stand-alone Elevate application will be discontinued.
Jobanputra wrote, “Over the past four years, hundreds of our customers have used Elevate to help their employees be brand advocates. At the same time, these customers—and over 50 million more organizations—have worked to build their LinkedIn pages so that they can engage their most important audiences. And now, we believe the time is right to build on the success of both products and accelerate what’s possible by bringing Elevate and pages together.”