Amstel: Live Your Best Life

Amstel Print Ad - Live Your Best Life
Amstel Print Ad - Live Your Best Life

*Owambe – A large, grandiose party thrown by Nigerians, especially Yoruba Nigerians that involves a lot of food, dancing, loud music, and spraying (Nigerian term meaning the act of throwing money on a dancing person).

Amstel logo’s familiar red and white becomes the landscape/platform for active celebration, beaming the spotlight on the very common activities during Christmas celebration in Nigeria thereby taking it from something merely aesthetic to something really meaningful that Nigerians can relate to, supporting the brands philosophy.

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