Background: At times of crisis, Sri Lankans flock to donate blood. This was evident during the 30 years of conflict, and more recently during the April 2019 Easter bombings at churches and hotels. It represents civil society coming together to face a common adversity. However, as months pass and memories fade, people tend to forget the injured who may still be recovering and need continuous treatment, including blood transfusions. Task: Mobilize Ceylinco Life’s stakeholder community with a CSR initiative to support the recovery efforts through blood donation camps across the island. Creative Idea: Draw your pint and save a life.