Turkish Airlines has often taken pride in being the first brand from Turkey to advertise in the Super Bowl, but this year’s spot will also mark another international debut in the Big Game: its first Spanish ad agency.
David Madrid created the airline’s 30-second spot—its fourth consecutive Super Bowl ad appearance, which was preceded by a pre-game campaign in 2016—in partnership with David Miami.
The Ogilvy-owned David network is no stranger to the Super Bowl. David Miami created three ads last year with support from its teams in South America. Since then, David hired Spanish creative Pancho Cassis as its global CCO and opened the Madrid office behind this year’s Turkish Airlines spot. (In addition to collaborating on the airline ad, David Miami is also following up its 2019 Budweiser ad with the brand’s 2020 Big Game spot).)
“It’s going to be the first Super Bowl ad made by a Spanish agency, and we are thrilled, because it’s much more than a film,” Cassis said. “The campaign is going to be launched globally and it will be complemented with different media such as TV, OOH, print, PR, digital and social media.”
Here’s a look at the teaser for the Turkish Airlines Super Bowl ad:
The ad appears to be part of a surprisingly robust theme at this year’s Big Game: space exploration. SodaStream, Walmart and Olay are all expected to have space-centric ads in the Super Bowl, and Turkish Airlines appears to be leaning into the history of manned space flight as well.
For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2020 Ad Tracker. And join us on the evening of Feb. 2 for the best in-game coverage of the commercials anywhere.