Panasonic: #RightToColour

What’s real for you might not be someone’s reality. While everyone celebrates the true patriotic spirit and colours of a republic nation, there are some people who are not blessed to experience similar enthusiasm. There are millions of people around the world who are colourblind. So, this Republic day, we present you the #RightToColour initiative for colourblind photographers by enabling them to experience the diversity of the colour spectrum. We present a specially designed viewfinder that enables the colourblind photographers to see and capture the rich colours.

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