Bud Light wants to make it clear to fans that you don’t have to choose between Bud Light Seltzer or a Bud Light—you can have both.
For this year’s Super Bowl spot, created by Wieden + Kennedy, Bud Light let fans pick between two different 60-second ads featuring musical artist Post Malone. The beer giant released both ads on Jan. 29. The winning one sees Post Malone walk into a convenience store unable to decide between buying a pack of Bud Light or Bud Light Seltzer. After much internal debate, Post Malone goes with both. The spot, dubbed #PostyStore, won by just .4%, across all of Bud Light’s social channels.