In a World of Seltzer and Beer, Post Malone Opts for Both in Bud Light’s Super Bowl Ad

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  • In a World of Seltzer and Beer, Post Malone Opts for Both in Bud Light’s Super Bowl Ad

Bud Light wants to make it clear to fans that you don’t have to choose between Bud Light Seltzer or a Bud Light—you can have both.

For this year’s Super Bowl spot, created by Wieden + Kennedy, Bud Light let fans pick between two different 60-second ads featuring musical artist Post Malone. The beer giant released both ads on Jan. 29. The winning one sees Post Malone walk into a convenience store unable to decide between buying a pack of Bud Light or Bud Light Seltzer. After much internal debate, Post Malone goes with both. The spot, dubbed #PostyStore, won by just .4%, across all of Bud Light’s social channels.

The ad will air in the third quarter and is one of four ads Anheuser-Busch has during the Super Bowl. The other spots feature Michelob Ultra, Michelob Ultra Pure Gold and Budweiser.



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