The image campaign for Alfa Smart Agro, a leading Ukrainian manufacturer of plant protection products and micro fertilizers. This company has focus on creating modern products of new generation of the effectiveness. This advertising campaign is aimed at open, progressive and determined businessmen who bring modern agrarian technologies to Ukraine. They see wider and further, and they are ready to experiment with new products in order to multiply their yield. The idea of our campaign is to demonstrate opening new perspectives of the agricultural business development together with Alfa Smart Agro via a visual dodge that can be read only at a distance. The more further clients are ready to see, the more better perspectives they have. In the image itself, we have combined two symbols — a binary code that symbolizes the development of new product’s formulas and spikelet, sunflower and carrot — as symbols of the harvest.