YouTube said viewership of Super Bowl ads on its platform during the game was up roughly 30% from last year, with that figure jumping to 70% of YouTube viewership on TV screens.
Viewership of halftime performer Shakira’s YouTube channel peaked at about 600,000 views per hour at 8 p.m. ET. Here are some other game-night insights from Google.
The top search trends during Super Bowl 54
- “Over under National Anthem” spiked 1,450% after Demi Lovato performed The Star Spangled Banner, likely due to people determining whether or not they won their prop bets.
- “Shakira Shakira lyrics” spiked 3,500% after the halftime show.
- “JLo tour 2020” spiked 2,450% after the halftime show.
- “How many quarters in football” shot up 5,000% during the game (providing a scary look at how many people don’t know the definition of “quarter”).
- “Kansas City Chiefs owners” spiked more than 4,650% after the Chiefs won the game.
The most-searched song lyrics during the Big Game
- “Old Town Road”
- “The Box”
- National Anthem
- “Hips Don’t Lie”
- “I Like It Like That”
The top 10 Super Bowl ads in terms of viewership on YouTube as of 10 p.m. ET Sunday