Amazon’s #BeforeAlexa Was This Year’s Most-Watched Super Bowl Ad on YouTube (During the Game)

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We still watched Super Bowl ads before Alexa, but Amazon would have had to find something else to promote in order to finish atop YouTube’s list of most-watched Big Game ads Sunday night.

YouTube said viewership of Super Bowl ads on its platform during the game was up roughly 30% from last year, with that figure jumping to 70% of YouTube viewership on TV screens.

Viewership of halftime performer Shakira’s YouTube channel peaked at about 600,000 views per hour at 8 p.m. ET. Here are some other game-night insights from Google.

The top search trends during Super Bowl 54

  1. “Over under National Anthem” spiked 1,450% after Demi Lovato performed The Star Spangled Banner, likely due to people determining whether or not they won their prop bets.
  2. “Shakira Shakira lyrics” spiked 3,500% after the halftime show.
  3. “JLo tour 2020” spiked 2,450% after the halftime show.
  4. “How many quarters in football” shot up 5,000% during the game (providing a scary look at how many people don’t know the definition of “quarter”).
  5. “Kansas City Chiefs owners” spiked more than 4,650% after the Chiefs won the game.

The most-searched song lyrics during the Big Game

  1. “Old Town Road”
  2. “The Box”
  3. National Anthem
  4. “Hips Don’t Lie”
  5. “I Like It Like That”

The top 10 Super Bowl ads in terms of viewership on YouTube as of 10 p.m. ET Sunday











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